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Goodman Peter's avatar

Most polls are slipshod, creating a “stratified random sample,” is costly and time consuming, with intended or unintended bias …however polls attract eyes to screens … all that matters

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Daniel Paulson's avatar

All polling is biased in some way. It is usually abstract, quick, and limited in providing all the information needed for an informed choice. A school board candidate was canvassing homes and trying to tell people about all he wanted to do for the schools. Eyes glazed over in seconds. Finally, he realized he needed to change and talk to voters in more general terms that they could quickly understand. So the next house, he said, I want to have "darn good schools." That started a conversation. If voters are shown the cost in dollars of giving choice in schooling, as in referendums, it becomes less abstract.

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